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In the present, unfortunate circumstances that the world is dealing with, the global economy is one of the many areas that have been hit hard. Companies around the world are facing challenges in the wake of the COVID-19 outbreak. Promotion Companies will be able to advise you in these times.
When the last recession hit the world, the primary course of action by companies was to slash the marketing and promotional budget. Back then, businesses did not even consider an alternative approach to physical marketing. However, since then, with the increasing ambit of the internet, we can see a change in the mindset of many companies. Many companies are shifting their strategy to allocate funds to digital marketing. A number of companies are working towards web-marketing.
With thousands under lockdown, internet usage has increased by leaps and bounds. Considering people are spending most of their rime in the virtual worlds, it is advisable that brand managers, companies, start-ups, and proprietors switch to digital media for the promotion of their brand. The following are likely to enhance your brand in these times:
- Connecting With Customers On Social Media – Customer relation is key for every business to sustain, so reach out to your customers and those in need and show empathy. With everyone glued to their computers and mobile phones, this is a great time to amplify your company’s social media presence and activity chart to make sure that the algorithm is keeping up with your competitors.
- Building Brand Awareness – Since physical marketing is not an option currently, building your company’s website content, make it more consumer-friendly, interactive, and increasing the exposure effect is definitely going to work in your favor. Search Engine Optimisation is one of the most efficient ways of reaching out to as many people as possible.
- Streaming Online Events – Hosting events online and publishing them through mailing lists is one of the ways to create awareness. Since your customers are craving for any sort of entertainment, live streaming of product launches, live chats with brand ambassadors, and live performances by artists in association with your company could turn out to be a great promotional boost.
The above are only a few ways to maintain the brand’s popularity and awareness. Use digital media platforms to promote your brand and keep collating evidence of use to enhance your visibility, brand value, goodwill, and reputation.
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Public use of Face Masks has been common in South Africa and other nations since the beginning of the new coronavirus outbreak. It is becoming increasingly clear that all people should be wearing masks while out in public. Masks are likely the reason why the virus has been better controlled.
Protecting Others, Not You
Masks should be worn anytime you are in public or people are nearby. Masks act as a physical barrier to protect you and others from viral bacterial particulates. Many people unknowingly infect others by going out and spreading germs by coughing and touching others. You can go out in public without a mask if there is no one nearby. Otherwise, regardless if it’s close or spaced out, you should wear a mask with others around. This is precaution and courtesy to yourself and those nearby you.
Wearing a mask is good for two reasons: It’s going to cut down 95 percent of the breathing that sends the virus up to 6 feet away in a room, and also will reduce oral transmission by preventing the transmission by preventing the virus from getting into your nose and mouth. If you touch a contaminated surface and then your face, this will help slow down the virus a lot.
Stay Vigilant On Other Measures
Social distancing and handwashing are important. Masks may lead to a false sense of protection. If you put on a mask and then go into a grocery store and touch everything, your risk is going to go up. Avoid handling the cloth without washing your hands. Cloth masks should be washed daily after every extended use.
Where Can You Order Your Face Masks
Gotfunk can assist with a range of masks to suit your business and personal needs. Gotfunk has sourced only the best quality products to ensure you, your family, and workers are safe.
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By now you would have heard about the Coronavirus. The reality is that it is spreading quickly and will continue to do so for a while. No one really knows how many people will be infected, but it has caused the global stock markets to crash, which means as a business, you will be affected.
So what does this mean for you? Let me be clear about what businesses should NOT do.
Don't Exploit The Situation
The first thing we are seeing is people trying to exploit fear. What I mean by this is suppliers are running low around the world. From masks and toilet paper and hand sanitizer and other basic necessities. Businesses are buying them and then reselling them or running ads and selling them to 10-50x the price.
This isn't entrepreneurship and this isn't marketing. It is recommended that you avoid exploiting the Coronavirus situation to make a quick buck. Not only is it wrong but it is also very short-sighted. You will be able to make a quick buck, but it will not last. You are better off spending your time on anything that is long term.
Businesses Are Going To Struggle For A While
Even if the virus slows down fast, businesses are going to struggle for well over a year because they will have to make up for their losses. It is estimated that the total COVID-19 will cost the global economy $2.7 trillion. And not only are people losing money but they are losing traffic and conversions.
Be Fearful When Others Are Greedy, And Greedy When Others Are Fearful
You will see people cutting back because the economy is predicted to be hit hard and experts are saying that we are going to go into a recession. During an economic downturn, you'll find that you will have less competition which means it is easier and faster to get results, and in some cases, you'll be able to get deals, such as a potential reduction in pay-per-click advertising.
Conclusion
Hopefully, the Coronavirus passes soon and it has minimal impact on lives. For the time being, try not to socialize with others too much and go into crowded places.
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Our world is facing a very serious challenge with the spread of the Coronavirus. But there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit. It is a unique opportunity for brands to unite together.
Try To Stay Positive, It Is Going To Get Better
If you are following the constant news updates about the coronavirus, you are likely wondering if we will ever be able to leave our homes again. But this situation isn't going to last forever. And your business isn't closing.
History Shows If You Cut Less During Down Times You'll Gain More In Better Times
Businesses that have chosen a more progressive strategy of refocusing spending during a recession have outperformed businesses that made sweeping cuts.
Here are some marketing ideas to consider during the Coronavirus
Connect With Your Customers on Social Media During a Critical Moment
We're all dealing with the impact the coronavirus outbreak has had on your lives whether you've tested positive or not. We're all taking precautions. We're locked in your homes and our kids aren't in school. We can't visit our friends. We can't eat at our favourite restaurants or go out to the movies. This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive, and not to salesy and pushy, but it's a great opportunity for your brands to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected on a suddenly isolated nation.
Make Sure Your Business Can Be Found Online
More people are online right now than in their cars or walking the sidewalks. Search traffic has increased significantly over the past week and will continue to climb as we hunker down. We're all glued to our computers and phones looking for updates within our community. We're also looking for entertainment and ways to pass the time. For many, that includes shopping online.
Anything online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using SEO (search engine optimisation) strategies to climb to the top of Google's search engine results page so your business can be easily found. This is not a time for business to go into a shell and poke your head out every few days to see if the sun has come out.
Pay-Per-Click (PPC) Advertising Is A Smart Move Right Now
With more people at home in front of their screens, it is a great opportunity for businesses to use PPC Marketing to connect with their customers and gain a competitive advantage.
Stay Ahead Or Jump In front Of Your Competition
SEO helps your business increase in organic traffic to your website and move past your competition. You want to be on the front page of Google, and at the top of the list, so that when your customers search for a certain keyword you're a company they end up calling. To climb to the top of Google takes time and strategic optimization strategies. If you don't continue to optimize your website and content daily, you lose valuable ground in the search results. What you don't want to do is halt an SEO campaign. That can be a critical mistake for your business. Your leads and revenue will suffer. But if others choose to pull back on SEO, it's also a perfect time for your business to push even harder to surpass your competitors.
Prepare Your Business For The Bounce-Back-Surge
The coronavirus outbreak should fade after a few months. That's when normalcy returns and consumers' spending habits stabilize. You have to remember that SEO is more of a long term strategy. What you can do today for your SEO campaign will affect your organic search traffic two months from now.
Unique Circumstances Provide Provide Opportunities For A Special Offer
During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It's a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. You can push out your special offers through pay-per-click (PPC) advertising and social media.
Local SEO Is Now More Relevant, So Are Online Reviews
You want to make sure your business is using local SEO strategies to optimize your website for "near me" searches. You want customers in your geo-region to be able to easily find you online so they turn to you first. At a time when we're all looking for more convenience, this gives you business a chance to provide assistance during a critical time for families.
Another way to boost your local SEO is not to forget about the importance of adding positive reviews. Online reputation management is as important as ever because this is a great time to really connect with your target audience during a chaotic time.
Don't Fall Victim To The Panic Move
How much toilet paper do you have at your house right now? If your answer is a closet full, you're likely one of the people who flocked to the store when the coronavirus hysteria started to accelerate. That's not how you want to react if you want to implement a smart digital marketing strategy. You never want to make a panic move.
Use this Down Time To Finish Your Digital To-Do List
Now that you're not commuting to the office or taking in-person meetings, your schedule is likely freed up some time for you. Those marketing items that may have fallen through the cracks and been overlooked can now be addressed.
Perhaps your website needs a fresh look with a redesign. Gotfunk can overhaul your website within two months as we are working remotely.
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The new coronavirus (Covid-19) is spreading fast. More than 198 000 people are known to be infected and over 7900 deaths have been recorded. While the outbreak started in China, the bulk of the cases and fatalities are now outside the country and the virus is spreading internationally.
Coronaviruses are a family of viruses that cause disease in animals. Seven, including the new virus, have made a jump to humans, but most just cause cold-like symptoms. The new virus is dangerous, around 20% of confirmed cases have been classed as severe or critical. so farm around 15-20% of hospital cases have been classed as "severe" and the current death rate varies between 0.7% and 3.4% depending on the location and, crucially, access to good hospital care. Scientists in China believe that the Covid-19 has mutated into two strains, one more aggressive than the other, which could make developing a vaccine more complicated.
How Did The Outbreak Start?
The source of the Coronavirus is believed to be a "wet market" in Wuhan which sold both dead and live animals including fish and birds. Such markets pose a heightened risk of viruses jumping from animals to humans due to hygiene standards are difficult to maintain if live animals are being kept and butchered on-site. Typically, they are also densely packed. The animal source of the latest outbreak has not yet been identified, but the original host is thought to be bats. Bats were not sold at the Wuhan market but may have infected live chickens or other animals sold there.
Could the Outbreak Grow Bigger?
It is impossible to say which way the disease will go but, on the current trajectory, it is likely to spread to more countries, affecting many more people. The number of cases is beginning to decrease in China but is climbing in the rest of the world.
What Are The Symptoms Of The Coronavirus?
Initial symptoms include fever, dry cough, tiredness and a general feeling of being unwell.
Is There A Cure For The Coronavirus?
There is no specific treatment, although doctors are trialling existing drugs for viruses such as Ebola and HIV. Early results seem promising, but until full clinical trials have been concluded, doctors cannot be certain that the drugs are effective. Work to develop the vaccine is accelerating bit this work has been complicated by the virus mutating into a second strain.
How Is Coronavirus Spread?
Like cold and flu bugs, the virus is spread via droplets when a person coughs or sneezes. The droplets land on surfaces and are picked up on the hands of others and spread further. People catch the virus when they touch their infected hands to their mouth, nose or eyes. It follows that the single most important thing you can do to protect yourself is to keep your hands clean by washing them frequently with soap and water or hand sanitizer gel.
Is The Coronavirus airborne?
There is some debate about whether the disease is airborne, there is no evidence for it yer, but that could change. Airborne viruses linger for a longer period of time than those spread by droplets and can also be spread in air conditioning and ventilation systems. The current advice is that the disease can only be spread between close contacts, defined by spending more than 15 minutes within two meters of an infected person.
How Serious Is The Disease?
According to the data on the first 44000 cases released by the Chinese authorities, 80 per cent of the cases are mild. In roughly 14% of cases, the virus causes severe disease, including pneumonia, and shortness of breath. In about 5% of patients it is critical, leading to respiratory failure, septic shock and multiple organ failure.
How We At Gotfunk Is Helping
We have taken the needed precautions with our factories as well as in the office to limit the chances to contract the Virus. We have also lowered many of our costs as the economy will be affected by this outbreak and it is important for us that our clients are still able to afford their marketing material in this time. Contact us today and see how we can assist you.
