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By now you would have heard about the Coronavirus. The reality is that it is spreading quickly and will continue to do so for a while. No one really knows how many people will be infected, but it has caused the global stock markets to crash, which means as a business, you will be affected.

So what does this mean for you? Let me be clear about what businesses should NOT do.

Don't Exploit The Situation

The first thing we are seeing is people trying to exploit fear. What I mean by this is suppliers are running low around the world. From masks and toilet paper and hand sanitizer and other basic necessities. Businesses are buying them and then reselling them or running ads and selling them to 10-50x the price.

This isn't entrepreneurship and this isn't marketing. It is recommended that you avoid exploiting the Coronavirus situation to make a quick buck. Not only is it wrong but it is also very short-sighted. You will be able to make a quick buck, but it will not last. You are better off spending your time on anything that is long term.

Businesses Are Going To Struggle For A While

Even if the virus slows down fast, businesses are going to struggle for well over a year because they will have to make up for their losses. It is estimated that the total COVID-19 will cost the global economy $2.7 trillion. And not only are people losing money but they are losing traffic and conversions.

Be Fearful When Others Are Greedy, And Greedy When Others Are Fearful

You will see people cutting back because the economy is predicted to be hit hard and experts are saying that we are going to go into a recession. During an economic downturn, you'll find that you will have less competition which means it is easier and faster to get results, and in some cases, you'll be able to get deals, such as a potential reduction in pay-per-click advertising.

Conclusion

Hopefully, the Coronavirus passes soon and it has minimal impact on lives. For the time being, try not to socialize with others too much and go into crowded places.

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The new coronavirus (Covid-19) is spreading fast. More than 198 000 people are known to be infected and over 7900 deaths have been recorded. While the outbreak started in China, the bulk of the cases and fatalities are now outside the country and the virus is spreading internationally.

Coronaviruses are a family of viruses that cause disease in animals. Seven, including the new virus, have made a jump to humans, but most just cause cold-like symptoms. The new virus is dangerous, around 20% of confirmed cases have been classed as severe or critical. so farm around 15-20% of hospital cases have been classed as "severe" and the current death rate varies between 0.7% and 3.4% depending on the location and, crucially, access to good hospital care. Scientists in China believe that the Covid-19 has mutated into two strains, one more aggressive than the other, which could make developing a vaccine more complicated.

How Did The Outbreak Start?

The source of the Coronavirus is believed to be a "wet market" in Wuhan which sold both dead and live animals including fish and birds. Such markets pose a heightened risk of viruses jumping from animals to humans due to hygiene standards are difficult to maintain if live animals are being kept and butchered on-site. Typically, they are also densely packed. The animal source of the latest outbreak has not yet been identified, but the original host is thought to be bats. Bats were not sold at the Wuhan market but may have infected live chickens or other animals sold there.

Could the Outbreak Grow Bigger?

It is impossible to say which way the disease will go but, on the current trajectory, it is likely to spread to more countries, affecting many more people. The number of cases is beginning to decrease in China but is climbing in the rest of the world.

What Are The Symptoms Of The Coronavirus?

Initial symptoms include fever, dry cough, tiredness and a general feeling of being unwell.

Is There A Cure For The Coronavirus?

There is no specific treatment, although doctors are trialling existing drugs for viruses such as Ebola and HIV. Early results seem promising, but until full clinical trials have been concluded, doctors cannot be certain that the drugs are effective. Work to develop the vaccine is accelerating bit this work has been complicated by the virus mutating into a second strain.

How Is Coronavirus Spread?

Like cold and flu bugs, the virus is spread via droplets when a person coughs or sneezes. The droplets land on surfaces and are picked up on the hands of others and spread further. People catch the virus when they touch their infected hands to their mouth, nose or eyes. It follows that the single most important thing you can do to protect yourself is to keep your hands clean by washing them frequently with soap and water or hand sanitizer gel.

Is The Coronavirus airborne?

There is some debate about whether the disease is airborne, there is no evidence for it yer, but that could change. Airborne viruses linger for a longer period of time than those spread by droplets and can also be spread in air conditioning and ventilation systems. The current advice is that the disease can only be spread between close contacts, defined by spending more than 15 minutes within two meters of an infected person.

How Serious Is The Disease?

According to the data on the first 44000 cases released by the Chinese authorities, 80 per cent of the cases are mild. In roughly 14% of cases, the virus causes severe disease, including pneumonia, and shortness of breath. In about 5% of patients it is critical, leading to respiratory failure, septic shock and multiple organ failure.

How We At Gotfunk Is Helping

We have taken the needed precautions with our factories as well as in the office to limit the chances to contract the Virus. We have also lowered many of our costs as the economy will be affected by this outbreak and it is important for us that our clients are still able to afford their marketing material in this time. Contact us today and see how we can assist you.

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You've just reserved a domain and are ready to start building your website. You may now be wondering why you have to pay for Web Hosting? This begs the question: What is Web Hosting and why do I need it?

How Web Hosting Works

When you want to start a business, you need a physical location to set up, store and sell your products. The same rules apply in the digital world when setting up a website.

When you setup an online business, you have a series of files, images and HTML code that make up your website. These files take up space and need a place to live. Without an online home, your files would just sit on your computer and no one would ever see them. A hosting provider will provide a place on a web server to store all of your files and are responsible for delivering the files of your website as soon as a browser makes a request by typing in your domain name.

When you pay for hosting services, you are simply renting storage space on the internet, just like you would rent a physical store for your business.

What Is a Domain Name

When you first throught about starting an online business, you purchased a domain name. A domain name is your company's address on the internet. If you are renting space at a physical location for your business, you give customers your street address so they can find you. If you are renting space on the interenet, you give customers your domain name.

Whenever someone types in your domain name, it is converted into an IP address. The hosting company then locates all the files connected to your IP address and returns all of the pictures, videos, and words that make up your website.

Just like every street address is unique, so is every domain name. Whenever you start a new website, you get the opportunity to choose a name that perfectly reflects your brand.

Choosing A Hosting Provider

When selecting a provider it is important to consider the different types of hosting services that are offered. Here are a few things to consider when determining where you would like to host your site:
• What type of website are you building? eCommerce, blog, portfolio etc
• Based on the type of website, what is the bandwidth needed to run your site
• Can you create email addressees for your domain
• What type of hosting options are available
• Do they provide SSL Certificates

After choosing your hosting provider, completing your domain registration is easy! Often times your web host will also be your domain registrar.

Types Of Web Hosting

If you are looking to host a website for your small business, Gotfunk is a web hosting provider that offers a variety of hosting services to suite your needs.

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A Funky Logo Design tends to be a small representation of your brand, regardless of how small or large your influence extends. It tends to be one of your first points of creativity as a business too. Here are a few steps to creating the perfect Funky Logo Design for your business or start-up.

Understand Why You Need a Logo

Think about your logo as a business' profile picture. Will it lure people to want to know more and be associated with your brand? Will it give a lasting impression on current as well as potential clients? Does it represent your business at a glance? A great Logo communicates what you stand for, makes a brilliant first impression and should set you apart from your competition.

Define Your Brand Identity

A Logo is a representation of your brand. Consider it somewhat like putting a face to a name. You need to understand your business and how you would like to be identified in the market. It may not be a necessary step just for logo creation, however, knowing what your business stands for makes it easier to create A Funky Logo Design that compliments the uniqueness of your brand.

Trying to discover what kind of Logo you want your brand to represent by is tough on so many levels. But there is a simple guide to getting it done.

Start with a simple brainstorm. A proper brainstorm might just be what you need to come up with a look and feel of the Logo. Start with noting down every idea that comes to mind... with brainstorming, there are no bad ideas. Note all of them down. Any idea can spark an ingenious solution so do not undermine any of them.

Secondly, think like your audience. How would you like to be perceived? How would your brand be described from an outside point of view? Take note of what would be important to someone in your demographic.

Finally, get more people involved. Perspective matters especially when it comes to people who want more for your business. A one-person point of view is fine but you do need a second, third and even maybe a tenth eye to see what everyone else may have missed. With brainstorming, all ideas are welcome as long as you remember that in the, it will be your opinion in your logo that represents your business. Look at people in your department, your mentors and business partners if any. Think about how your business can be visualized in your Logo.

Know Your Competition

This has nothing to do with copy-pasting what anyone else is doing. Check out the competition to get a feel of what is being done in your industry of focus. Take note of the colour schemes, the logo quality all round and keep an eye out for trends that have seemingly been overused in order to avoid them. From this you can brainstorm ideas on how to set yourself apart in the market.

Customizable

Your logo will be used on various media, from websites and fabric to envelopes. Your logo needs to be adjustable and scalable in order for it to look as good in black and white as in colour.

Design/Typography

You really do not want your Funky Logo Design to look like the Comic Sans in its territory. Take a look at fonts, gradients, and colours that would make your logo look like a winner. Not every font works with the niche you're trying to identify with so don't stick to a font just because you're used to it. Different fonts definitely serve different purposes and portray different messages.

Icons

Icons are a symbol that set you apart from your competition. Think about all the icons that you can mention off the top of your head without necessarily having the name of the business attached to it. for instance the Apple logo and so many others. You must, however, realize that it's not mandatory for your logo to include an  icon. there are numerous text - or initial-bases logos that stand out just as they are without an icon.

Sketching

If you're going to end up working with a Graphic Designer, it's important to have a sketch, however rough it may be, that shows what kind of design you want. A plus is that it helps you remember and takes the image out of your brain and gives it the first breath of life.

Are you looking for professional Website Design Services? Gotfunk has been delivering professional Web Design Services to your clients since 2001. We have our own digital marketing dashboards so that we can monitor what clients do on your website and make suggestions accordingly.

If you already have a website and do not get any web traffic or clients, you need SEO or Google Ads! We have more than 10 years experience in custom SEO and marketing strategies for any type of business. Gotfunk services clients all over South Africa, even if we are a Website Design Company Pretoria

If you are looking at hosting a new website or already have a Website Design, give us a call and we will assist you in growing your business.

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