Our world is facing a very serious challenge with the spread of the Coronavirus. But there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit. It is a unique opportunity for brands to unite together.
Try To Stay Positive, It Is Going To Get Better
If you are following the constant news updates about the coronavirus, you are likely wondering if we will ever be able to leave our homes again. But this situation isn't going to last forever. And your business isn't closing.
History Shows If You Cut Less During Down Times You'll Gain More In Better Times
Businesses that have chosen a more progressive strategy of refocusing spending during a recession have outperformed businesses that made sweeping cuts.
Here are some marketing ideas to consider during the Coronavirus
Connect With Your Customers on Social Media During a Critical Moment
We're all dealing with the impact the coronavirus outbreak has had on your lives whether you've tested positive or not. We're all taking precautions. We're locked in your homes and our kids aren't in school. We can't visit our friends. We can't eat at our favourite restaurants or go out to the movies. This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive, and not to salesy and pushy, but it's a great opportunity for your brands to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected on a suddenly isolated nation.
Make Sure Your Business Can Be Found Online
More people are online right now than in their cars or walking the sidewalks. Search traffic has increased significantly over the past week and will continue to climb as we hunker down. We're all glued to our computers and phones looking for updates within our community. We're also looking for entertainment and ways to pass the time. For many, that includes shopping online.
Anything online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using SEO (search engine optimisation) strategies to climb to the top of Google's search engine results page so your business can be easily found. This is not a time for business to go into a shell and poke your head out every few days to see if the sun has come out.
Pay-Per-Click (PPC) Advertising Is A Smart Move Right Now
With more people at home in front of their screens, it is a great opportunity for businesses to use PPC Marketing to connect with their customers and gain a competitive advantage.
Stay Ahead Or Jump In front Of Your Competition
SEO helps your business increase in organic traffic to your website and move past your competition. You want to be on the front page of Google, and at the top of the list, so that when your customers search for a certain keyword you're a company they end up calling. To climb to the top of Google takes time and strategic optimization strategies. If you don't continue to optimize your website and content daily, you lose valuable ground in the search results. What you don't want to do is halt an SEO campaign. That can be a critical mistake for your business. Your leads and revenue will suffer. But if others choose to pull back on SEO, it's also a perfect time for your business to push even harder to surpass your competitors.
Prepare Your Business For The Bounce-Back-Surge
The coronavirus outbreak should fade after a few months. That's when normalcy returns and consumers' spending habits stabilize. You have to remember that SEO is more of a long term strategy. What you can do today for your SEO campaign will affect your organic search traffic two months from now.
Unique Circumstances Provide Provide Opportunities For A Special Offer
During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It's a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. You can push out your special offers through pay-per-click (PPC) advertising and social media.
Local SEO Is Now More Relevant, So Are Online Reviews
You want to make sure your business is using local SEO strategies to optimize your website for "near me" searches. You want customers in your geo-region to be able to easily find you online so they turn to you first. At a time when we're all looking for more convenience, this gives you business a chance to provide assistance during a critical time for families.
Another way to boost your local SEO is not to forget about the importance of adding positive reviews. Online reputation management is as important as ever because this is a great time to really connect with your target audience during a chaotic time.
Don't Fall Victim To The Panic Move
How much toilet paper do you have at your house right now? If your answer is a closet full, you're likely one of the people who flocked to the store when the coronavirus hysteria started to accelerate. That's not how you want to react if you want to implement a smart digital marketing strategy. You never want to make a panic move.
Use this Down Time To Finish Your Digital To-Do List
Now that you're not commuting to the office or taking in-person meetings, your schedule is likely freed up some time for you. Those marketing items that may have fallen through the cracks and been overlooked can now be addressed.
Perhaps your website needs a fresh look with a redesign. Gotfunk can overhaul your website within two months as we are working remotely.