With today's technology, when we need something we turn to our mobile devices or computer and head to Google, then we browse the results and learn about whatever it is we need at the moment. From a marketing perspective, we want to get noticed by potential clients and hope we come up high on the right search engine queries. We hope people will visit our Website, like what they see and order something or at least give us a call.

How can we get more action from our Website?

With instant access to thousands of businesses, people are moving faster through Websites and spending less time on Websites they visit. This means we have to focus on getting people's attention and giving them easy ways to learn more, and quickly!

An important Website metric that gets overlooked: Duration of a visit.

If clients find and visit our Website and they find information that is both interesting and gives them what they need, this will lead to more opportunities and sales. The longer the potential client stays on the Website, then chances are bigger that sale opportunities will increase. Here are a few strategies to help increase session duration on your website:
1. Create a simple and eye-catching Website
2. Add videos
3. Add engaging and high-quality images
4. Update your blog with relevant information
5. Utilize internal linking

1. Creating a simple and eye-catching Website
First impressions matter, even if clients already visited your website. Every time people visit our Website, we have to grab their attention. Use attractive graphics and colours along with easy-to-read fonts that are large enough to read. The Website has to be easy to navigate and geared towards people looking for what they need as they are looking for something that will catch their attention and meet their needs at the same time.

2. Add Video
People hate to read, this is why video works well, but it has to be short and interesting, less than a minute if possible. Visitors are getting a lot of other information and making quick decisions about you and your organization from videos they watch. The impression you make from your video is larger than the information in the video.

3. Add engaging and high-quality images
Images speak a 1000 words, and since we already know people don't read, use high quality, engaging images to place your message into the heads of your clients, or to pique curiosity. Be creative with your images. Make sure the images you use are not of someone else and that you have purchased stock images.

4. Update your blog with relevant content
Your blog or news page is a powerful tool to give your visitors informal, topical information. Be sure to write topics that are receiving the most attention and visitors.

5. Use internal linking
Internal links are not used enough. Internal links are links on one of your Website pages that links to another of your Website pages. Using these links helps people move smoothly around a website, following what interests them the most. When you mention something in your website or blog, link it elsewhere on your website (or blog) as a way of adding to or slightly changing the subject at hand. This is a way to give visitors more access to information.