Branding is one, if not the most important aspect of any business, whether it is a start-up, small, large or retail business. A good Branding strategy gives you the edge in the ever-increasing competitive market. What does Branding mean? It means "your brand is your promise to your customer". It tells them what they can expect from your services, what makes you different from your competitors. The foundation of your Branding is your logo, then your website and from there all your promotional materials.
Your branding strategy is how, what, where, when an to whom you plan on advertising your company to. Consistent, strategic branding leads to strong brand equity, which adds value to your company's products or services. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.
Defining your brand is a journey, it can be difficult, time-consuming, uncomfortable and costs you money. But branding at the very least requires the following:
What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
Do your research and learn the needs and desires of your current and new customers, don't rely on what you think they think, know what they think.
Defining your branding and developing a strategy can be complex, consider asking the expertise of a company that specializes in brand strategy. Once you have defined your brand, how do you get the word out? Here are a few simple steps to take:
- Get a great logo and place it everywhere.
- Write down your brand messaging. The key message you want to communicate to your customers is very important and your employees must be aware of your brand attributes
- Integrate your brand and extends to every aspect of your business. This includes how you answer your phones, what you or your sales-people wear, your e-mail signature. Basically, everything
- Create a voice for your company that reflects your brand. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. This voice should be applied to all written communication and incorporated in all visual marketing, both online and offline.
- Create a company corporate identity. Use the same colour scheme, logo placement, look and feel throughout. You don't have to go all out, you must just be consistent.
- Be true to your brand. Customers won't refer you to someone or come back to you if you don't deliver on your promise.
Do you need to talk to someone of all your Branding requirements? At Gotfunk we have trained account managers who can assist you from your logo, all the way through to your website and online advertising.
All we do in business today is digital, from sending emails to Google Ads. But Business Cards is one thing that digital marketing will not replace any time soon.
Here are a few reasons why Business Cards are still important, and why you should always have a pocket full of them at all times.
Giving contact information digitally is very impersonal
Networking is about making connections with your clients. Sending contact information via text or email on the spot is convenient, but also very impersonal. Eye contact and actual conversation are how real relationships begin. People who bury their heads in their phones won't create any significant memory of an encounter. Information can easily be transferred from a Business Card to your mobile device after a conversation.
Business Cards are the most effective direct marketing tool
Email marketing, SEO and paid media all do great jobs of attracting leads, but they still aren't as effective as an in-person meeting sealed with a handshake along with a business card exchange. You encounter potential clients at any time, from tradeshows to airport lounges, and arming yourself with Business Cards at all times will ensure you never miss an opportunity to make a valuable connection.
Business Cards are the first impression of your brand
When you meet someone that could be a great client, don't you want him or her to walk away with a great first impression? A memorable Business card does a lot more than just give an email address and phone number. When giving out Business Cards, you don't want your brand associated with the word cheap. A retail store trying to make a first impression won't create a sign with a piece of cardboard and pen. The same mentality comes to Business Cards. Your goal is to make a memorable first impression, and Spot Varnish Business Cards make a good first impression as very few people are willing to spend an extra R400 for a set of Business cards, so you will stand out.
Creative Business Cards get shared, more marketing for you
A Business Card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a client, and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone, it ends there. But if you hand over a Business Card that makes a great first impression, that person is likely to show it to other people.
Business Cards show you are prepared
Have you ever had someone write information on a napkin and hand it over to you? Or someone that had a mobile phone with a dead battery? It isn't the most professional approach. If you met two people, one was scrambling to find a pen and something to write on and the other person pulled out a Business Card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
Business Cards are and will always be the best way to start up a new relationship with your client. Give Gotfunk a call and let us design and print your Business Cards.
If you want your business to be successful, it's important to create a website for it. The internet is the first place people refer to for new inspiration and resources that will get specific services done. Do you need a Website Design company? Look no further as we can assist you from start to finish.
Step 1: Choose Your Domain Name
Every business should have its own name, and when you start working on your website design, the first thing you need to consider is choosing a name for your website. Check with us to see if your business domain is available.
When choosing a domain name for your new website design, it is important that the name is easy to remember and pronounce. The shorter the name, the better as people do not remember long names.
Then next it is important to consider which suffix will be an ideal match for your domain. Will it be .co.za or .org? Since we are in South Africa, we do recommend to register a .co.za website so that you do not lose potential clients who may land on a .com site and assume you are not a local company.
Step 2: Choosing a Reliable Web Host
Hosting is important as this service stores your website design and all data that it contains. We have various packages available and all of them include support if you have any problems with your emails
Step 3: What is your website going to say?
What kind of data will you be sharing on your website? Your goal is to introduce the audience to your business and capture their attention with a functional, attractive website design. Every website design begins with a home page. This is the first-page visitors land on when they find you on search engines. To capture their attention, share a few lines about the things you do and highlight your main services. A contact page is also very important as this contains your address, email, phone numbers etc for your client to get in touch with you.
Step 5: Build a usable website design
Design a website that will be stuck in the users mind. There are plenty of tools to use to do this, eg. animation sliders and pricing tables, clean and well-placed text and easy to find navigation. At Gotfunk we always keep the clients brand in mind, as well as how their clients will see and use the website.
If you want your website design to stand out from your competition, build it with usability in mind. Make sure your website loads fast and views on all devices.
Logo Design Trends change constantly, how do we keep up in the industry?
Our Logo Design team is passionate about what they do, so they stay up to date with the trends on their own, without having the company to tell to do this. But no matter what the trend is currently, it is important your logo works. At the core, a Logo Design must:
Embody your brand
Be instantly recognisable
So every design choice in your logo should exist to serve and strengthen the four items listed above, and if the four requirements are met, the rest will naturally follow.
The Logo Design Trends for 2018 are great and can meet the above requirements. What is popular today are typography logos, bright colours, geometric line art logos, social media optimized logo design and simplistic letter-play.
Let our designers assist with your Logo Design today
We are still at the beginning of the year and so many companies popped up and on the ball to make a name and so many more potential companies that are still going to make a name for themselves.
Growing your business can be tricky. It takes a lot of time, effort and determination for you to reach your goals, but there are a few things that you can do to grow your business. It starts with us! We can make your company look and feel professional with the products and service that we provide. Growing your business can only start with a business card, a flyer or even just a digital advertisement on social media / the internet.
Make sure to start your business the right way with the right attitude.