When it comes to finding a business to help you with your requirements, we unknowingly place a ton of value on the web design of the websites we visit. The web design plays a major role in the customers' decision to use you as a company, as well as the ability to keep the customers to come back.
Think about the last five or so things you have purchased or needed services on. Was it done based on logic? Your car was out of petrol, so you fill up. You where hungry, so you bought food. Or did you buy something to treat yourself? This is done through emotion, you simply felt like buying it.
There are two sides in the buying decision, the rational and the psychological. Buying rationale can involve economics, risk, strategic fit, compliance and politics. Buying psychological can involve hopes and fears, emotions and ego, experiences and expectations, attitudes and beliefs, behaviours and styles and social and political.
But, regardless if an individual purchases something out of necessity or desire, their emotions will always play a role in their purchasing decision in one way or another, and your web design is important to trigger the right emotions, as logic can often take a backseat when it comes to purchasing a product or service. Your web design must make your customer feel good.
Increase engagement and conversion with persuasive web design. It is the process of designing products or marketing materials in a way that positively influences your visitors and persuades them to take a specific action. How to implement persuasive web design depends heavily on what you have to offer. There are five core principles to persuasive web design.
1. Clear information - the modern consumer wants to know what your website is all about, more than anything else. Within seconds of landing on our website, your visitor should understand who you are, what value you provide and why they should care. Anything more and you risk losing them from the get-go.
2. Visual Appeal - this is secondary to clarity of copy simply because providing clear information is necessary to keep visitors engaged and moving forward in their decision. With that said, visual appeal is what hooks them in the first place.
3. Strong visual hierarchy - this is the practice of making the element you want visitors to engage with the most to stand out above anything else. There are a few simple ways you can add visual hierarchy to your web design, eg. making certain elements of your site larger and more detailed. You can also use colour, or you can simply use whitespace to make your target elements "pop".
4. Attention-grabbing and keeping - you want your visitors to become so engaged with your site that for the duration of their stay, they completely forget everything else around them. The main thing to keep in mind is that your web design needs to give visitors an experience, make it memorable.
5. Singular focus - every single page of your website should exist for one reason. Your pages should not pull visitors in more than one direction. Whatever you want your visitors to do on a certain page, that's what you should focus their attention on. This does not mean that everything else on the page is unimportant, everything else on the page should serve the client to direct a visitor to take the specific action you want them to take.
Web design your site with your audience in mind. Understand your target audience's behaviours and expectations. It is important to know how your visitor ended up on your website, this information can provide you with valuable insight into the mindset of your visitors when they arrive. Survey or interview current customers to determine why they came to your site in the first place, how they rate their experience on the site and if they have suggestions or improvements. You can't please everyone so don't follow client suggestions blindly, use them to gain an understanding of what the may need and want.
So simply put, web design matters. If your web design is an afterthought, you are missing out on a ton of business.
There are over 2.3 million searches performed on Google every second, and the majority of the search results include Google Ads. Google Ads is a paid service, and can be extremely effective in driving relevant, qualified traffic to your website when people are searching for tour products or services your business offers.
Google offers advertisements which appear in the search results with the use of Google Ads or through other websites as Display Ads. The search results appear with a green "Ad" label, any results below this is then referred to organic results. Display Ads uses an extensive collection of third party websites that have partnered with Google and agree to serve Google Ads. Display Ads can be text, images, videos, or rich media format, and can be targeted differently. This includes Remarketing Banner Ads as well.
Why Google Ads Appear
The Google Ads auction is focused around keywords. Advertisers choose a list of keywords that are relevant to their business offerings, words that people are most likely to use when searching for a product or service. They then bid on these keywords, basing each bid on how much they are willing to pay Google for users to click on their ad. This bid, combined with a Quality score assigned by Google based on the quality of the proposed ad, determines which Google Ads appear on SERP. When a user clicks on the ad, the advertiser pays a certain cost which is calculated with a formula determined by Google.
The Adwords Auction
AdWords works on an auction system, which takes place every time a user performs a keyword. To "win" with Google Ads Auctions and see your advertisement appear for a relevant keyword, you will need to optimize your Quality Score and Bid Amount. The higher your quality score, in conjunction with your bid amount, the better your ad position will be. The following factors (among others) affect your Quality Score
1. The relevance of your Google Ad to the search query
2. The relevance of your Google Keyword to your Ad Group
3. The relevance of your ad to its landing page
4. The historical Click-Through-Rate (CTR) of the ad and its ad group
5. Overall historical account performance
There are overall benefits of having a high quality score
1. Lower costs - Google rewards advertisers with High-Quality Scores by lowering their Cost-Per-Click, helping improve ROI
2. Higher exposure - When you have a high-Quality Score, your ad will appear more often, in better positions. This enables you to get more clicks and conversions without having to raise your bid.
We are in a world where we need to constantly update our lives and keep up with technology. We update our phones and tablets on a regular basis so that we have the latest technology on the market, and we update our computers to the fastest and smartest programmes. We update our social media, our clothes, our hair, cars, companies... The list can go on.
But why not update your Web Design In Pretoria as well? Imagine a computer or a phone that never gets updated with the latest software, you will still be operating on Windows95. Do you think your company will still function well with this? Updating your Web Design In Pretoria is not only necessary but has many benefits.
Fresh content means frequent indexing. Google has crawlers that go from website to website to gather new and updated information. These crawlers report back to Google then indexes the new information. The more your site gets indexed, the more searchable it will become.
More contents mean more keywords. Keywords are the king of the web. The more content you have on your Web Design In Pretoria that is relevant to your industry, the more Google will index you. Keep in mind though, your content should still be of high quality, find a good balance between quantity and quality.
Keep your visitors updated and informed. Visitors don't want to be greeted with content from 2005. Some information will always stay relevant, but always try to change it a bit every now and then.
Updating your Web Design In Pretoria shows your business is active. By updating your website, clients and possible clients see your company is healthy and active and tend to visit the site more than once.
Your website is a representative and employee at your company. You need to enable your employee to communicate the correct information and set an example for your clients. Worried you may forget to update your Web Design In Pretoria? Every time you update your phone, ask yourself "do I need to update something on my website, and if the answer is yes, contact Gotfunk, your Web Design In Pretoria Specialists.
Be careful what you ask for, is very sound advice, and this advice can be applied to almost anything, even when briefing your new website design agency to create a new website for you.
The consequences of the briefing can stay with you for some time, and the result of assumptions for the wrong focus can be costly to fix once you realize your new website does not work. When we do a Website Design, we always give our expertise, but in the end, it is important for us to also give our clients what they want.
Briefs normally go wrong for a very simple reason, the brief normally starts of focusing in the wrong place, and the list of requirements for a new Website Design is usually framed around "we need our website to....". The we in question is normally the business wanting a new Website Design. This is the normal mindset when agencies are briefed, but it can also be a completely wrong focus. If your new Website Design starts off with asking for the wrong things, don't be surprised if it does not deliver the ROI you hoped for.
Here is a better way of thinking about your new Website Design
A simple change in the way you think about your new Website Design and how you brief your new Website Design agency, can lead to a stronger ROI. Instead of thinking "we need to....", thing instead "our customers need to...". This simple shift in mind set can change the entire project.
If everything you ask for in your Website Design brief is based on what you believe your business needs, where does that leave your customers? Business goals matter, but you need your customers to reach your business goals. Having a clear understanding of the final results on your new Website Design, and in your business in general, will have many benefits.
Customers are your business
Your goals can only work through the behaviour of your customers. When you last briefed your Website Design agency, how much thought was put on your customers? What they want to do, what they may like, what may turn them off? Do you have reliable insights on these? The challenge of focusing on customer intent is that there are no shortcuts so there is no room for assumptions, generalisations and misplaced optimism and this can result in low conversion rates and poor returns. To understand your customer you need to place more effort in research and observation in how your customers react in what you are already doing. The benefit of going the extra mile is that your new Website Design will deliver better user experience (for the customer).
Already have a Website Design?
You and your new Website Design agency can learn a lot from your current website before dismantling it. The start of a new Website Design should always include investigation into the existing site to find its strengths and weaknesses before creating a new wireframe. If you alienate your existing customers, there is also a change they will leave, so a good balance between the old and new should be found.
So are you ready to brief your new Website Design agency?
• Can you clearly articulate what different users will want to do on your site?
• Do you know how you need to speak to your customers? Can you tell what they will want? This question will tell you a lot of what language to use and what imaged you need to engage and persuade them
• Are you perhaps able to list five things your customers most value or hate about your current site?
• Are you able to determine the end goal of your site? Do you want to sell a product, is it to give your clients more information?
If all of this sounds too difficult and you do not know where to start, contact your Website Design agency, Gotfunk and we will guide you in the right direction.
Branding is one, if not the most important aspect of any business, whether it is a start-up, small, large or retail business. A good Branding strategy gives you the edge in the ever-increasing competitive market. What does Branding mean? It means "your brand is your promise to your customer". It tells them what they can expect from your services, what makes you different from your competitors. The foundation of your Branding is your logo, then your website and from there all your promotional materials.
Your branding strategy is how, what, where, when an to whom you plan on advertising your company to. Consistent, strategic branding leads to strong brand equity, which adds value to your company's products or services. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.
Defining your brand is a journey, it can be difficult, time-consuming, uncomfortable and costs you money. But branding at the very least requires the following:
What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
Do your research and learn the needs and desires of your current and new customers, don't rely on what you think they think, know what they think.
Defining your branding and developing a strategy can be complex, consider asking the expertise of a company that specializes in brand strategy. Once you have defined your brand, how do you get the word out? Here are a few simple steps to take:
- Get a great logo and place it everywhere.
- Write down your brand messaging. The key message you want to communicate to your customers is very important and your employees must be aware of your brand attributes
- Integrate your brand and extends to every aspect of your business. This includes how you answer your phones, what you or your sales-people wear, your e-mail signature. Basically, everything
- Create a voice for your company that reflects your brand. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. This voice should be applied to all written communication and incorporated in all visual marketing, both online and offline.
- Create a company corporate identity. Use the same colour scheme, logo placement, look and feel throughout. You don't have to go all out, you must just be consistent.
- Be true to your brand. Customers won't refer you to someone or come back to you if you don't deliver on your promise.
Do you need to talk to someone of all your Branding requirements? At Gotfunk we have trained account managers who can assist you from your logo, all the way through to your website and online advertising.