UX Design

What is UX? UX design, also known as User Experience design, is about enhancing user experience. This specific type of design focuses on the structure and logic of the design elements that users interact with. UX Designers work to improve products usability, accessibility and users pleasant interaction with the product, with a goal of maximizing customer satisfaction. This is done by performing both pain point and usability analyses post-product launch.

UI Design

UI Design, or User Interface design, pertains to the interactive elements of a design. This type of design requires a good understanding of users' needs because it focuses on anticipating what users will need to do on the device and ensuring that the interface has the elements that make those actions possible. These elements include things like drop-down lists, toggles, breadcrumbs, notifications, progress bars, etc. Basically, UI design is expanding the Graphic Design definition: designs that have any interactivity are UI, even if they incorporate static images.

What is a Graphic Designer?

Now that we have covered the different types of Graphic Design in this article and the past 2 articles, let's tackle the next big question: What is a Graphic Designer?

Graphic Designers are visual communicators and problem solvers. This is a broad definition because considering there are many different types of Graphic Design, a career in this industry can mean many different things, the profession can tie back to any of those specializations.

If you choose to work in Graphic Design, you can work in a few different settings. You can:
1. Work for industry-related companies, like design consultancies or banding agencies.
2. Work with ANY company as an in-house Graphic Designer
3. Work remotely on your own as a Freelancer

Agency Graphic Designer

Many companies hire Graphic Design Agencies to handle their designs for them. If you are working as an Agency Graphic Designer, chances are you'll be receiving a creative brief from a company who works on projects for many different brands. In this industry you are expected to be a design expert, often, Agency Designers are very specialized in areas of Graphic Design.

In-House Graphic Designer

If you are working as an in-house Graphic Designer, you are employed by an established company and your work revolves around that single brand only. In this scenario, you are more of a Graphic Design generalist so that you can meet all the creative needs of your organization.

Freelance Graphic Designer

Working as a freelance Graphic Designer is quite possibly the most difficult because not only are you expected to handle all design requests, but you are also responsible for running every aspect of your business. There are perks like working on your own time and in your own space, but you will need knowledge in more areas than just Graphic Design.

What does a Graphic Designer Do?

A Graphic Designer's primary job is to create visual concepts that communicate solutions and ideas that inspire, inform and captivate consumers. Graphic Designers combine art and technology to produce end results that resonate with their target audience.

While goals can be dependent upon the type of Graphic Design, designers are primarily focused on making whatever organization they are designed for recognizable. They are there to help build a brand identity, boost that company's brand and communicate their messages through visually-pleasing content.

Graphic Design is becoming increasingly important in the marketing and sales of both companies and products. That being said, Graphic Designers tend to work closely with public relations and marketing professionals to better understand how they can communicate the messages that they need to.

Gotfunk falls under the category of Design and Print Agency, we are trusted by hundreds of clients and companies to market their brand through visual design as well as with printed products. Call us today to set up a meeting with one of our skilled designers to discuss all your needs.

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Graphic Design Tools

The design process had evolved tremendously with the continuous digitalization in our world today. But just because these processes have changed over the years, doesn't mean Graphic Designers aren't still using traditional Graphic Design tools, like pencil and paper.

Most Graphic Designers use a hybrid process that includes both traditional and digital technologies. It's common for designers to start the design process by sketching out concepts with traditional Graphic Design tools before hitting the ground running on the computer for finalization. Many designers start directly on computers using Graphic Design software. These tools have enhanced the creative process by allowing designers to explore ideas and achieve designs more quickly rather than completely hand-rendering designs.

Types of Graphic Design

Over time, Graphic Design has become pretty multifaceted. The overall concept is composed of different fields and specializations. Here are some of the most common types of Graphic Design.

Corporate Design - Corporate Design has to do with the visual identity of a company. Any visual elements that make up a brands identity, such as a brand's logo, can be associated with corporate design. This type of Graphic Design is used in brand marketing to communicate brand values through images, shapes and colour.

Marketing and Advertising Design - Probably one of the most widely known types of Graphic Design: marketing and advertising. When most people think of Graphic Design, they are most likely thinking of marketing and advertising design. Social media graphics, magazine ads, billboards, brochures, email marketing templates, content marketing - these are all examples of this widely used type of Graphic Design.

Publication Design - Publication design traditionally refers to the print medium, but again, with the constant digitalization of our generation, it has crossed over to digital publishing. Publication designers need to work closely with editors and publishers to ensure layouts, typography and illustrations are tastefully combined producing the best possible result. Examples of this type of Graphic Design is Newspapers, Newsletters, Magazines and eBooks

Environmental Design - This type of Graphic Design is commonly overlooked. Environmental Graphic Design is the use of visual elements in environments to connect people to those places. The purpose of environmental design is to improve people's experiences in those places. Architecture, Road Signs, Signage, Event Spaces and Wall Murals are all examples of this type of Graphic Design.

Packaging Design - When you buy a new product, it most likely has some form of packaging or visual elements such as a label, sticker or wrapping that is used to prepare the product for distribution or sale. It's crucial that these designers are aware of current trends within the marketplace to ensure successful product marketing.

Motion Design - Motion Graphic Design is a subset of Graphic Design and it is exactly what it sounds like, graphics in motion. This can include animation, video games, apps, GIFs, website features etc. This is still a new area in Graphic design as technological advancements have allowed designers to explore new mediums.

Web Design - While web design isn't necessarily a type of Graphic Design, but Graphic Design is one element of web design. Web designers must consider and combine a variety of the design elements, such as layout, images and typography to create a user-friendly, pleasant front-end experience.

Years ago, chances are anytime anyone was talking about design, they were most likely referring to Graphic Design, but with the digital world we live in today, filled with interactive screens and devices, that idea has changed a bit. It has introduced different kinds of design that can often be confusing for those outside the design industry.

Join us in our next article to learn more about UX/UI Design and what it means to be a designer in general.

graphic design

graphic design

Selecting a Website Design Pretoria theme can be overwhelming, there are thousands of options to choose from. The theme is the overall look, feel and style of your Website Design Pretoria. The theme is the direct representation of your brand and has a direct impact on your user's experience.

To help create a great Website Design Pretoria theme, make sure to take into account the following:

1. K.I.S.S.
K.I.S.S. is an acronym for "keep it simple, stupid" and it is a favourite saying in the office when it comes to modern-day Website Design Pretoria. Years ago, websites were very busy and companies wanted animations, fancy features and many bells and whistles. Now flat design with a minimal approach is popular.

Websites that are too busy take the user away from the desired call-to-action, and they are difficult to navigate on a mobile device.

2. Developer Support Available
This is something not many people take into consideration when selecting a Website Design Pretoria theme. It is very rare to install software to not have to make updates to the platform as there are many changes and advances. This is mainly due to security features. You need to anticipate there will forever be updates to keep your Website Design Pretoria to function correctly.

3. Mobile Readiness
Almost all Website Design Pretoria designs are responsive, but that does not guarantee it will provide a great mobile experience. There are many websites that will pass Google's mobile test, but provide a poor user experience that they are worthless on smaller screens in terms of conversion potential. Work on a design or theme that is adaptive and build with converting the customer in mind.

4. Available plugins, apps and extensions
It is very rare that you will run a Website Design Pretoria theme in its basic form, you will customize the look and feel to match your brand, as well as special features to enhance the user experience and turn more traffic into leads, sales and revenue. When developing your website, you need to know what platform is best for your business. Joomla has shown to be a very great all-rounder CMS system that supports various add-ons.

5. Cross-browser compatibility
Testing your Website Design Pretoria theme on all popular web browsers is a very important step, especially if you are using one that hasn't been updated recently. With so many different devices, browsers and operating systems available, testing helps to ensure that your design will provide the same user experience and functionality for everyone. Old but reliable testing software is Browser Shots, which allows you to run your website through all of them at once. It's a great free tool for a starting point.

website design pretoria

website design pretoria

Graphic Design is actually quite complicated. It is much more than putting pictures and wording together.

Many believe Graphic Design is, Billboards, Logos, Magazines, Flyers, Business Cards, these are the things that come to mind when you think about Graphic Design. It is a profession and if we dig deeper, it is truly an art. Here is the technical definition:

Graphic Design is the art or profession of visual communication that combines images, words and ideas to convey information to an audience, especially to produce a specific effect. In other words, Graphic Design is communication design, it is a way of conveying ideas through visuals and design.

But Graphic Design is not a black and white concept. To fully grasp the concept of Graphic Design, it is important to have a solid understanding of the elements and principles that make up Graphic Design.

Elements of Graphic Design

Design Elements are the basic unit of any visual design that forms the design's structure and conveys its visual message. The elements of Graphic Design are:

Line - The most basic of the design elements. Lines can be curved, straight, thick, thin, two-dimensional, three-dimensional etc. A line is simply an element of design that is defined by a point moving in space.

Shape - A shape is a two-dimensional defined area created by lines. Different types of shape included geometric, abstract, and organic shapes, all of which are basic elements of Graphic Design.

Colour - Colour is one element that is especially important in attracting attention because there is the psychology behind the feelings that colour can evoke. There are three main characteristics to colour: hue (the colour family), value (how light or dark the colour is) and saturation (the purity of the colour).

Typography - Typography is the art of arranging type (fonts). This one is critically important as it can greatly affect the Graphic Design's messaging. Different fonts, combined with varied sizing, colours and spacing can add power to the concept the designer is trying to communicate.

Texture - Texture in Graphic Design refers to how things look like they'd feel if they were touched. For example, texture can be rough, smooth, glossy, soft, hard, etc. The texture is another element used to draw attention. It can be added to other elements like shape, colours, images and type.

Size - Size is how small or large something is. In Graphic Design, size is used as an indication of the importance and it can also create visual interest in a design by using contrasting sizes.

Space - This refers to the areas of the Graphic Design that are left blank. These areas include any distance or areas between, around, below or above other design elements. Designers intentionally place spaces in the design to add emphasis to areas of the design.

Principles of Graphic Design

The principles of Graphic Design suggest how the designer should best arrange the various components of a page layout to ensure the elements of the overall design are connected to one another. The principles of Graphic Design include the following:

Balance - Achieving visual balance in Graphic Design is done by using symmetry and asymmetry. This is achieved by balancing the design in weight, meaning shapes, lines and other elements are distributed evenly. So even if the two side of the design isn't exactly the same, they have similar elements. Balance is important because it provides structure and stability to a design.

Alignment - Alignment is about keeping the design organized. All aspects of the design should be aligned with the top, bottom, centre, or sides to create a visual connection between the elements.

Proximity - Proximity creates a visual relationship between the elements of the design. It minimizes clutter, increases viewer comprehension and provides a focal point for viewers. It does not necessarily mean the similar elements need to be put right next to each other, it just means they should be connected visually.

Repetition - Once you have chosen how to use your elements, repeat those patterns to establish consistency throughout the design. This repetition ties together individual elements and strengthens the design but creating a feeling of organized movement.

Contrast - Contrasting is used to emphasize certain aspects of the design. Using contrast allows you to stress differences between elements, ultimately highlighting the key elements of your design that you want to stand out.

Find out more about Graphic Design in our next article.

graphic design

graphic design

Let's face it, Branding and ads can be boring. Consumers crave immersive Branding experiences instead, and brands that provide these experiences earn lasing loyalty from their audiences. It isn't always about showing off your product, it is about establishing an emotional connection that ties the brand and the lifestyle of the audience.

In a way, truly great Branding doesn't just introduce people to products. The experiences it fosters turn into memories, memories that tie too long term brands. And when people adopt brands as part of their personas, they transform into loyal customers. Memories can also be fleeting, so brands need to keep their Branding campaigns fresh. By attending to this goal, brands can keep the momentum going even after the big moment fades into memory.

Do you want your Branding to stand out more? Give your marketing a boost with these strategies:

1. Leverage the voice of everyday consumers.

People trust people over brands, and that is true whether they are close to them or not. Brands can benefit from this information by leaning on the voices of brand advocates. These people can spread the word via user-generated content and in today's society, that usually means social media posts from everyday people. When consumers talk about a brand on social media, these engagements positively impact social media metrics, boost authenticity and increase visibility.

2. Give influencers envy-inducing experiences.

No matter what the topic - beauty, sport, travel or something completely different - influencers will often function as a North Star for people seeking expert advice and insight. These influencers are especially popular among younger consumers. Marketers usually thing about Branding and influencer strategies separately, but combining the two can amplify the effectiveness of both.

3. Generate unique Branding content.

Just because people tend to trust influencers doesn't mean brands should abandon their own marketing. Audiences that haven't had experiences with a particular brand might not trust it words, but those that already view the brand positively expect a steady stream of high-quality work. People are paying attention to the brands they like, so plan a steady stream of work before, during and after experiences. Give audiences a reason to keep engaging with the brand. Be sure to post content, especially video content, which tends to perform better on multiple channels.

4. Bring the media

Any brand can publish a blog post, but earning media coverage can pose more of a challenge. For the best results, show journalists that the story or brand you have is worth covering and that the work they do is appreciated.

Each of these tactics has the power to generate Branding awareness on its own. Together though, they create a cohesive marketing and communications strategy that takes campaigns to the next level. When content extends the moment and carries the brand's energy to more people, the result will almost certainly be stronger, long-lasting emotional connections.

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