What is UX? UX design, also known as User Experience design, is about enhancing user experience. This specific type of design focuses on the structure and logic of the design elements that users interact with. UX Designers work to improve products usability, accessibility and users pleasant interaction with the product, with a goal of maximizing customer satisfaction. This is done by performing both pain point and usability analyses post-product launch.
UI Design, or User Interface design, pertains to the interactive elements of a design. This type of design requires a good understanding of users' needs because it focuses on anticipating what users will need to do on the device and ensuring that the interface has the elements that make those actions possible. These elements include things like drop-down lists, toggles, breadcrumbs, notifications, progress bars, etc. Basically, UI design is expanding the Graphic Design definition: designs that have any interactivity are UI, even if they incorporate static images.
What is a Graphic Designer?
Now that we have covered the different types of Graphic Design in this article and the past 2 articles, let's tackle the next big question: What is a Graphic Designer?
Graphic Designers are visual communicators and problem solvers. This is a broad definition because considering there are many different types of Graphic Design, a career in this industry can mean many different things, the profession can tie back to any of those specializations.
If you choose to work in Graphic Design, you can work in a few different settings. You can:
1. Work for industry-related companies, like design consultancies or banding agencies.
2. Work with ANY company as an in-house Graphic Designer
3. Work remotely on your own as a Freelancer
Agency Graphic Designer
Many companies hire Graphic Design Agencies to handle their designs for them. If you are working as an Agency Graphic Designer, chances are you'll be receiving a creative brief from a company who works on projects for many different brands. In this industry you are expected to be a design expert, often, Agency Designers are very specialized in areas of Graphic Design.
In-House Graphic Designer
If you are working as an in-house Graphic Designer, you are employed by an established company and your work revolves around that single brand only. In this scenario, you are more of a Graphic Design generalist so that you can meet all the creative needs of your organization.
Freelance Graphic Designer
Working as a freelance Graphic Designer is quite possibly the most difficult because not only are you expected to handle all design requests, but you are also responsible for running every aspect of your business. There are perks like working on your own time and in your own space, but you will need knowledge in more areas than just Graphic Design.
What does a Graphic Designer Do?
A Graphic Designer's primary job is to create visual concepts that communicate solutions and ideas that inspire, inform and captivate consumers. Graphic Designers combine art and technology to produce end results that resonate with their target audience.
While goals can be dependent upon the type of Graphic Design, designers are primarily focused on making whatever organization they are designed for recognizable. They are there to help build a brand identity, boost that company's brand and communicate their messages through visually-pleasing content.
Graphic Design is becoming increasingly important in the marketing and sales of both companies and products. That being said, Graphic Designers tend to work closely with public relations and marketing professionals to better understand how they can communicate the messages that they need to.
Gotfunk falls under the category of Design and Print Agency, we are trusted by hundreds of clients and companies to market their brand through visual design as well as with printed products. Call us today to set up a meeting with one of our skilled designers to discuss all your needs.