Graphic Design uses visual compositions to communicate ideas through typography, imagery and colour. There is no one way to do that and that is why there are several types of Graphic Design that is specialized. At times, each type of Graphic Design may overlap, but each type of Graphic Design does require a specific set of skills and techniques, and many Designers specialize in a single type. Because of this, the industry is constantly changing and designers must be adaptable and be lifelong learners so they can change or add specializations to their careers.
1. Visual Identity Graphic Design
A brand is a relationship between a business and its clients. A brand identity is how the business communicates its personality, tone and essence. Visual identity design is exactly that, the visual elements of brand identity that act as the face of a brand to communicate with clients. Visual designers create assets like logos, typography, colour palettes and image libraries that represent a brands personality. In addition to the standard business cards and corporate stationery, Graphic Designers often develop a set of visual brand guidelines that describe the best practice and provide examples of visual branding applied across various media. Visual designers but possess general knowledge of all types of Graphic Design in order to create design elements that are suitable across all media.
2. Marketing and Advertising Graphic Design
Companies depend on successful marketing efforts to tap into their target audience's decision-making process. Great Graphic Design engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, Graphic Design helps businesses promote and communicate more effectively. Marketing and advertising Graphic Designers can work alone or part of an in-house or creative team. Graphic Designers can specialize in a specific type of media (for instance vehicle wraps or magazine ads) or create abroad assortment of collateral for print, digital and beyond. Marketing Graphic Designers must be proficient with production and online environments.
3. User Interface Graphic Design
4. Publication Graphic Design
Publications are long-form pieces that communicate with an audience through public distribution. Think books, newspapers, magazines and catalogues. Graphic Designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustration. Publication designers must possess excellent layout and organizational skills.