A Logo is to your business as a face is to you. A Logo is the best marketing tool you have at your disposal. It is the part of your business that makes you instantly recognisable. The unique design, colours, special elements and overall look tell your customers and competitors what you stand for. All this cannot be overlooked and need to be taken seriously. At Gotfunk, we have the most Affordable Logo Design In South Africa
Here are some signs your business needs a new Logo Design
Your Logo Is On-Trend - Twenty Years Ago
To put it simply, your logo is outdated. This isn't a case of a trendy vintage logo, which is a legitimate design choice, this is a case of a logo design looking neglected and well-worn that it might as well have dust on it. There is a reason why successful companies invest in branding and give their logos a new look. It realigns with the companies mission statement, ensures that it still fits the companies personality and it gives the design a new and fresh look.
Your Logo Doesn't Fit Your Brand Or Re-Brand
Your logo is an ambassador for your brand. It is generally the first thing people see and it says a lot of who you are and what you offer. If your companies personality is a professional company, you do not want a cute hand-drawn picture with a daisy. The vital point of choosing a logo that fits your brand is to enable connectivity with the viewer.
Your Logo Doesn't Communicate Your Message
Lack of communication is a problem for many companies, and this needs to happen on every level in your business. Your logo is the first communication with your business. Your logo's message should show who you are, what you offer, why they should choose your services. If your logo doesn't show the right message or doesn't even speak at all, all the above opportunities are lost. This can be seen directly or indirectly with a font choice, colour choice and other logo elements.
Your Logo Font It Hard To Read
Many logos are word marks, letter marks and a combination of marks that include a typeface of some kind. But is this is difficult to read, then it isn't doing your logo any services.
Your Logo Colours Aren't Effective
Another way of communicating a message through a logo is through the main colour you choose. There is a lot of research on psychology and colours as certain colour trigger certain moods. Blue tends to be calming, soothing and communicates trustworthiness, where red is enlivening, a call to action, which is why you see many red logos in the food and drink industry.
Learn more on when to know your logo needs a rebrand on our next article. Remember Gotfunk does an Affordable Logo Design In South Africa
Keep Your Logo Design Easy and Flexible
It is important to have a balanced combination of simple and quirky if you want your logo to be interesting, but you do not want someone to sit and stare to be able to understand your logo. A good example of a Logo is FedEx's logo, it is simple but has a twist, the negative space between the E and X creates an arrow which indicates speed, precision and direction.
In today time, logos appear on all devices (from social media to paper). It bust look great on different backgrounds, work for apps, icons, avatars, print and must be flexible in size. You want to design a logo that will last for ages but you must be open to small iterations along the way.
Don't expect Instant success
Nike, Puma, Audi... all iconic logos but like anything successful, it took time for these to gain popularity. Logos don't become instant icons, even if it is the most beautiful designed one. It all depends on the products success and the market in which it exists. It is important to be patient and not rush to make changes with your Logo Design just because you haven't received the reception you initially expected.
Our designers at Gotfunk understand the importance of a logo, but we also understand what is required to make a good logo. Many clients come to us with an idea, which we are able to consult if the idea is practical or not, and we accommodate your thoughts into what will work for you and your business. There are many online logo creators but they do not give you the personal touch you require when it comes to your Logo Design.
User Engagement for SEO
We design websites for both people and SEO Pretoria search engines. When designing for users, it is always good to look at your website and content from a fresh perspective. Mainly, how engaging is your content and are you already bored with the site? User engagement is a ranking factor for Google, even if it is indirectly.
Pages per Session for SEO
The pages per session metric indicated how many pages a user views before leaving your website. This metric along with average session is important for your SEO Pretoria factors. What these metrics means is how interactive and engaging your website is, from a navigational perspective.
• Look for opportunities to encourage linger session durations or more pages-per-session
• Insert call-to-action on pages to encourage conversions
• Provide additional navigation options within content, such as placing links in the body content or providing related reading materials.
Bounce Rate for SEO
Bounce rate can either be positive or negative, depending on how you look at it. Your bounce rate indicates how satisfied users are with your landing page or website. High bounce rates indicate that your pages aren't engaging and don't satisfy user intent. Bounces can also indicate that they are.
• Tell a story or lead with a compelling hook
• Get rid of intrusive interstitials and pop-up advertisements
• Improve page load times
• Ensure landing page copy is relevant to search queries
Click-Through Rate for SEO
Your website listing is the first interaction a user has with your site, CTR is one indicator whether if that interaction was successful. A low CTR could indicate that your message is not relevant to a user search. It could also indicate that your meta description or title tag is not compelling enough.
• Insert exact match keywords in title tags and meta descriptions so they are bolded
• Add a benefit of clicking on the page into your meta description
• Ensure your tags are the proper length so they do not get truncated
Technical Structure for SEO
We need to consider how our technical structure is impacting user engagement and our keyword rankings. Without a solid foundation, your house of content will crumble.
Crawlability for SEO
To get indexed, your website needs to be crawled. Search engine crawlers only have access to the links provided in your sitemap and is available from your home page. This makes the use of interlining very important.
• Create a sitemap using your CMS and submit it manually through Google Search Console
• Block all pages you do not want to be crawled or indexed by placing them under the disallow file of your robots.txt file
• Clean up redirect chains and set parameters for dynamic URLs
Security for SEO
Having an HTTPS secure website is very valuable for ensuring the security of transactions on your website. It is also a ranking factor for Google.
• Contact your hosting provider for SSL certification and implementation
• Run a crawl of your website
• Place sitemaps in your robots.txt file independent of any user-agent commands
• Rewrite your .htaccess file to redirect all website traffic to a specific domain using an HTTPS URL.
Clean URLs for SEO
Equally as important, you do not want content that links to broken or redirected pages. Not only does this affect speeds, but it can also impact indexation.
Find out more about SEO Pretoria in our final article in the coming weeks
Many people think that Designing a Logo is simple. There is much more than crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand and for good reason, logos are the company's first impression.
Be Unique and Clever
A good Logo Design is what helps distinguish a brand from its competitors, so it is important that the brand stands out from the rest, this is something that many brands struggle with. It is important to create something that you believe is different from anything out there. It is near impossible to create a Logo that is original, but that should always be the goal.
Understanding the Brand
A logo is an image, but it is the introduction to a brand. A logo buts reach a specific audience, so keep this in mind when designing. Is the brand utility-driven or is it more focused on evoking emotion? Is it contemporary or quirky? What does the customer care about? What does the brand aspire to be? It is helpful to stay up to date with design trends, but its more vital to stay true to a brands personality. More than anything, know what the logo means, every logo has some kind of history.
Colour Is Key
When you think about the brands' personality, you have to think about every aspect. Bright and bold colours may grab someone's attention, but can also seem brash. Muted tones show sophistication but can be overlooked. Every colour has a different implication. Here is a quick break down of what some colours can portray in a Logo Design
Red: energetic, sexy, bold
Orange: creative, friendly, youthful
Yellow: sunny, inventive, optimism
Green: growth, organic, instructional
Blue: professional, medical, tranquil, trustworthy
Purple: spiritual, wise, evocative
Black: credible, powerful
white: simple, clean, pure
Pink: fun, flirty
Brown: rural, historical, steady
What's In A Name?
A logo consists of two elements, a wordmark and a symbol. Before a company can represent themselves with a symbol, a great deal of advertising must be done. Some companies choose to stay with the entire logo. Whether your brand can use a Logotype depends on the kind of name the brand has. If your company has a unique name, then you can use only a logotype, but if you have a generic name, then you are going to need something to identify the company by, which is normally achieved by using a logo mark. When considering fonts, be sure to avoid gimmicky fonts, utilize negative space and perhaps tweak an existing font. Many logos become more recognizable because of their custom fonts.
On our next article, we will talk about more aspects of Logo Design
As important is links and publishing content remain, search engines are growing far more complex than relying on traditional text and document analysis to rank its index. We should view SEO Pretoria as an organic ecosystem, where each small snippet of code directly or indirectly ties to the performance of your website. Link building to a slow site becomes useless, as is publishing contents that get interrupted by obtrusive interstitials on a mobile device. Following the best practices is pointless, unless you are following all of them. Not all agree on the best practices of SEO, but we agree on some. Here are some of the practices we believe in the most.
This week we will be looking at SEO Content.
Content is king, but having content is not enough to help your site rank for the keyword terms it's targeting. 91 Percent of online content generates no content from Google, so what do we know that search engines prize in content creation?
Content Relevance to User Intent on SEO
Understanding user intent is the future of search engine development. Without getting in too many details, Google's algorithms are working tirelessly to better understand the syntax and semantics of user searches. We have already seen some of the benefits this can offer in the form of answer boxes, knowledge panels and more diverse search results for broadtail queries. Content relevance to the user can be argued to be its most important ranking factor because if your content is not relevant to a search, then it will be devalued.
How to Optimize
• Understand the intent of your keywords (informational, shopping, navigational)
• Analyze the SERP of these keywords and see what type of content is ranking
• Research semantic similarities to that keyword and optimize content around those terms.
Deep Content for SEO Pretoria
Deep or long-form content addresses as many user concerns as possible, while providing fresh perspectives over a topic. Search engines prefer long-form content for many informational user searches. Content between 2250 and 2500 words tended to receive the most organic traffic. This seems to be the sweet spot for SEO Pretoria, although creating pages much longer than 2500 words can also be beneficial. Becoming a master over your subject matter isn't just beneficial for SEO, it can also help you become a thought leader in your industry and create additional business opportunity.
How To Optimize
• Research top ranking pages for a target keyword and analyzes their content.
• Add semantically related keywords to flesh out content with additional subtopics
• Answer any and all questions users may have about that topic.
Organize Content on SEO
SEO tags still play an important role in content creation, despite the rise of semantic analysis. Optimizing title tags and header rags can help with:
• Communicating the intent and syntax of your webpage document
• Organizing your document to make it easier for users and search engines to read
• Making pages more scannable
• Helping tour page pass the 5-second rule
How To Optimize
• Insert focus keywords into title tags, URL slug and page titles
• Create header sections (H2, H3 and H4s) using related keywords
Next time we will be looking at User Engagement and the Technical Structure of SEO Pretoria